As a provider of branding identity services in Dubai and Arabic branding services, FrenzoTech is acutely aware that every brand needs to have its own language. That language is comprised of the corporate identity design – such as brand logo, tone of voice, slogans and taglines, as well as visual elements such as graphics and photography. The way all those elements interact affects how customers perceive the brand. Developing a brand identity requires knowledge of the brand’s market and audience.
From names and taglines to logos, stationery and even mascots, FrenzoTech delivers strategically sound English and Arabic brand identities with a focus on context to enhance impact. With expertise in Arabic branding services, FrenzoTech has local experience in branding identity in Dubai stretching back more than a decade, and we have helped to create some of the UAE’s most successful and well-known brands.
Branding in the UAE is markedly different from branding in many of the world’s other top destinations, primarily because the country is one that fuses a cosmopolitan lifestyle that more than 200 nationalities enjoy, with a huge loyalty towards local historical traditions and customs. As such, finding the correct branding approach can be tricky. Whereas the large Western population might be ready for a more upfront and slightly risqué brand message, the mindsets of the many more Asian residents may be quite different, which means the messages to which this audience will be most receptive should be distinctly tailored.
The most important consideration in terms of brand image is that it is locally appropriate. The UAE is an open country in the context of the Middle East, but it is also steeped in traditional values. Cultural sensitivities must be central to the brand message. The branding landscape in the UAE is constantly progressing and evolving, but it is still essential to partner with an experienced and credible branding agency to guide, advise and formulate your brand identity to gain maximum results without alienating any culture or audience.